$100.00
5 in stock
Edward A. Whitney Academic Center – W 154
Saturday 05/18 1:00 pm – 5:00 pm
All skill levels welcome!
Class Size Limit: 12 Students
See complete workshop description below
Registering for someone else? Be sure to record their name as the student in the Order Notes Box (located under the Shipping Address) when you Check Out.
5 in stock
Edward A. Whitney Academic Center – W 154
Saturday 05/18 1:00 pm – 5:00 pm
All skill levels welcome!
Workshop Description: Many of us started a leather business nearly by accident. Maybe you enjoyed doing leatherwork and someone wanted to pay you for it. Or perhaps you are the heir apparent for a family leather business. Maybe you just saw a need and filled it. Regardless, many small businesses don’t start with a clear plan because we often spend too much time working in the business rather than on the business. Led by Michael Magnus, this collaborative class is focused on helping find direction for your business, how to measure success, and strategies on how to build your brand. This class welcomes businesses of all stages and sizes. The goal of the class is for students to walk out with a notebook full of new ideas and a proactive plan on how to meet some of their business goals.
Materials to bring: Notebook, pencil/pen, curiosity, and lots of questions!
Workshop Instructor: Michael Magnus is a former TCU Advertising Professor who now shares marketing insights dedicated specifically to the needs of the leatherworker. Over the last 10 years, Magnus has worked with some of the largest brands in the leathercraft industry, guiding digital strategy, publicity, and eCommerce. His experience offers a diverse collection of insights and ideas that can be applied to growing your business.
Prior to working in the leather industry, Magnus had a career in the film industry, designing sets and props for movies, television shows, and commercials. Additionally, his resume includes having run his own advertising agency, co-founding a software company, fundraising for nonprofits, public relations, social media marketing, and much more.
Magnus currently serves as a Senior SEO Specialist for Mouser Electronics (a Berkshire Hathaway Company) while supporting small businesses and non-profits through ongoing consulting. He is also the co-founder of Elktracks Studio, working with Jim Linnell to provide online leathercraft instruction over the last 7 years.
An established writer, some of Magnus’ favorite content to have published was working with his daughter on “Caragh’s Kids Crafts” for the Leather Crafter’s Journal last year.
Workshop Sponsors:
CANCELATION POLICY
• There is a $25 administration fee for canceling a workshop.
• The cost of each workshop will be refunded minus the $25 fee.
• No refunds for workshops after Thursday, May 9, 2024.
