$100.00
9 in stock
Edward A. Whitney Academic Center – W 154
Saturday 05/18 8:00 am – 12:00 pm
All skill levels welcome!
Class Size Limit: 12 Students
See complete workshop description below
Registering for someone else? Be sure to record their name as the student in the Order Notes Box (located under the Shipping Address) when you Check Out.
9 in stock
Edward A. Whitney Academic Center – W 154
Saturday 05/18 8:00 am – 12:00 pm
All skill levels welcome!
Workshop Description: Have you ever wanted to publish an article in the Journal, but didn’t know where to start? What about putting out engaging and informative writing online for a blog or website? If you’re ready to share your passion for the craft through your writing, whether that is demonstrating a project or sharing a story, this is a workshop just for you.
Together, we’ll explore the essentials of writing compelling, clear, and informative content with considerations to audience, appropriate length, and complete yet concise instruction. Also, we’ll discuss advice on photographing images to accompany your project and much more. All experience levels welcome and nothing required for the class other than a notepad and an open mind. That said, if you have any articles you’ve been working on, bring them with you! This will be a great opportunity to collaborate with others, get some feedback, and refine your writing… and maybe even walkway with something ready to publish! This class will be taught by Michael Magnus, who has been writing and publishing leathercraft content for nearly 15 years. Most notably, Magnus published 36 issues of Magnus’ Marketing Minute, but has also written numerous articles for the Leather Crafter’s Journal, Martha Stewart, The Art of Manliness, Elktracks Studio, Tandy Leather, and many others.
Materials to bring: Notetaking materials and an open mind.
Workshop Instructor: Michael Magnus is a former TCU Advertising Professor who now shares marketing insights dedicated specifically to the needs of the leatherworker. Over the last 10 years, Magnus has worked with some of the largest brands in the leathercraft industry, guiding digital strategy, publicity, and eCommerce. His experience offers a diverse collection of insights and ideas that can be applied to growing your business.
Prior to working in the leather industry, Magnus had a career in the film industry, designing sets and props for movies, television shows, and commercials. Additionally, his resume includes having run his own advertising agency, co-founding a software company, fundraising for nonprofits, public relations, social media marketing, and much more.
Magnus currently serves as a Senior SEO Specialist for Mouser Electronics (a Berkshire Hathaway Company) while supporting small businesses and non-profits through ongoing consulting. He is also the co-founder of Elktracks Studio, working with Jim Linnell to provide online leathercraft instruction over the last 7 years.
An established writer, some of Magnus’ favorite content to have published was working with his daughter on “Caragh’s Kids Crafts” for the Leather Crafter’s Journal last year.
Workshop Sponsors:
CANCELATION POLICY
• There is a $25 administration fee for canceling a workshop.
• The cost of each workshop will be refunded minus the $25 fee.
• No refunds for workshops after Thursday, May 9, 2024.
