Content Marketing: Growing Your Audience Through Social & Search

$100.00

22 in stock

Michael/Brandon Magnus/Corral

WCC – Ranger 108

Saturday 08/13 1:00 pm – 5:00 pm

All skill levels welcome!

22 in stock

SKU: WT22WS-17 Category:

Description

Michael/Brandon Magnus/Corral

WCC – Ranger 108

Saturday 08/13 1:00 pm – 5:00 pm

All skill levels welcome!

Workshop Description: The internet offers an endless number of opportunities to expose your products and services to new customers, however, how do you break through the clutter and beat out the competition? Michael Magnus will be joined by Brandon Corral of Swift Hammer Leathercrafts for a discussion on how leatherworkers can create stronger content and help their products be seen higher in search rankings. There will be some prepared material, however, this class will strongly encourage Q&A to make sure that participants walk away with specific answers and insights relevant to their business.

Materials to bring: Notebook, pencil/pen, curiosity, and lots of questions!

Workshop Instructor: Michael Magnus is a former Advertising Professor who now shares marketing insights dedicated specifically to the needs of the leatherworker, both through live workshops and his monthly column of “Magnus’ Marketing Minute”. Over the last 10 years, Magnus has worked with some of the largest brands in the leathercraft industry, guiding digital strategy, publicity, eCommerce, and more. In addition to his industry-specific work, Magnus has also run marketing campaigns for companies ranging from engineering firms to political campaigns to a single-cup coffee company. This diverse experience offers a diverse collection of insights and ideas that can be applied to growing your business.
Brandon Corral, owner of Swift Hammer Leather, designs unique luxury leather items that are in high demand among his target customer group. He’s been able to build this audience, and his brand, on a minimal budget by creating highly engaging and interactive content that legitimizes his premium pricing. He actively mentors other artists on how to boost their sales through their social media channels for little to no money.

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