Sheridan College – W 203B
Friday 05/19 9:00 am – 12:00 pm
All skill levels welcome!
Workshop Description: Many of us started a leather business nearly by accident. Maybe you enjoyed doing leatherwork and someone wanted to pay you for it. Or perhaps you are the heir apparent for a family leather business. Maybe you just saw a need and filled it. Regardless, many small businesses don’t start with a clear plan because we often spend too much time working in the business rather than on the business. Led by Michael Magnus, this class is focused on helping find direction for your business, how to measure success, and strategies on how to build your brand.
Materials to bring: Notebook, pencil/pen, curiosity, and lots of questions!
Workshop Instructor: Michael Magnus is a former Advertising Professor who now shares marketing insights dedicated specifically to the needs of the leatherworker, both through live workshops and his monthly column of “Magnus’ Marketing Minute”. Over the last 10 years, Magnus has worked with some of the largest brands in the leathercraft industry, guiding digital strategy, publicity, eCommerce, and more. In addition to his industry-specific work, Magnus has also run marketing campaigns for companies ranging from engineering firms to political campaigns to a single-cup coffee company. This diverse experience offers a diverse collection of insights and ideas that can be applied to growing your business.
• There is a $25 administration fee for canceling a workshop.
• The cost of each workshop will be refunded minus the $25 fee.
• No refunds for workshops after Thursday, May 11, 2023.