Product Description

Broaden Your Knowledge: Profitable Pricing Strategies

Keith Seidel

Wednesday, 05/15, 1:00pm – 5:00pm, W129, Sheridan College

All skill levels welcome!

It is a concern that we hear often: How do I price my work? You are afraid to price it too high for fear of losing business, but also afraid to price it too low and see your business fail. As an experienced and successful saddle maker, Keith will clearly explain how to establish consistent, equitable pricing for your work. How do you calculate overhead or figure out your shop rate? How do you figure how much profit you need or how to raise your prices? How do you pay yourself? Proper pricing equals success! This will be a fast paced, interactive class that will cover a lot of material in a straightforward and practical manner. You will come to understand that profit is not a dirty word! Come early for Lunch that will be provided to allow for open discussion.

Materials to Bring: Note taking materials.

Keith Seidel

Renowned Cody, Wyoming, saddlemaker Keith Seidel has been developing his art full time for 40 years. With a significant portfolio of nationally exhibited and awarded work, the innovative designs of his saddles have made him a trendsetter in the industry. Keith specializes in creating highly decorated and heavily tooled leather goods, including saddles, belts, briefcases, gun leather, and executive accessories. Many leather workers have learned a great deal under Keith’s tutelage. He has placed first in the World Leather Debut for the tooled saddle division five times.